Making technology more human-friendly, one word at a time.

NicoleKow.com

Making technology more human-friendly, one word at a time.

Content Strategy Blog

Sharing lessons learned from work, books and life.

6 tips to grow your content marketing as a one-man team

You don't need an army of marketers to grow your content marketing strategy. All it takes is a bit more focus.

Nicole KowMay 30, 2021

What to do if you don’t know your product 1000%

6 ways to learn more about your product to help you improve your communication strategies.

Team collaborationNicole KowMarch 17, 2019Content marketing, Product education Comment

20 lessons from running 20 webinars

I hosted my 20th webinar with TrekkSoft. Here’s a list of lessons I’ve learned from each session, a reminder to myself that practice makes perfect and repetition is good for the soul.

Content marketingNicole KowMarch 2, 2019Webinars, Content marketing, Customer educationComment

How to educate your marketing team about your product

A structured way to get your team up-to-speed on your product.

Marketing team educationNicole KowDecember 9, 2018

The art of storytelling, tips from Atlassian's Head of Buyer Experience

Sajida’s 5 steps to crafting a great story to get internal buy-in, and tips for your next job interview.

Team collaborationNicole KowDecember 3, 2018Communication, Team, Presentation, Interviews Comment

Ask these 3 questions to learn more about your customers

This is how I got our customers to tell me what was working and what was not working for them.

Customer researchNicole KowDecember 2, 2018User research, Interviews, Customer segment

How to write support articles

How do you translate technical product knowledge for human beings who might not have the first idea where to start? I have a few ideas.

Customer communicationNicole KowNovember 29, 2018Support documentation, Technical writing, Customer support